Hershey Business

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Integrated Campaign

A campaign driving the idea of how Hershey's chocolate can be beneficial in the

world of business. Oftentimes, chocolate appeals mostly to children because it is used as a treat. However, this campaign repurposes it as a simple tool that can help start connections between coworkers, build stronger relationships, or even spark creativity on the job. This campaign also promotes the idea of how sharing could

potentially lead to new opportunities.​